The critical consensus is that Batman vs. Superman: Dawn of Justice was negative. However Batman vs. Superman: Dawn of Justice was, I fear, the inadvertent catalyst for something ten times worse than the movie itself:
Extended editions that are hyperextended.
You probably don’t know what I mean. I’ll explain the shift from extended editions then to extended editions now. Then I’ll explore how people might react should these ridiculous cuts be a normality.
Extended Editions Then
Extended editions have existed for decades and normally, the extra scenes are easter eggs for fans of a movie. They normally don’t add anything to the plot, character development or even the action. The added scenes were there for fans to enjoy. There were exceptions like Blade Runner and Once Upon a Time in America but normally, that’s the status quo.
I personally didn’t care about that one way or the other. I never buy a movie just to see what was left out. I usually buy a movie to watch what I already saw because what I saw was magnificent. But hey, at least the studio throws a bone to those people who want it.
Extended Editions Now.
Now, with the extended editions of 2016, it seems that it needs to improve on the story, character development, and plot. It is like remaking the film just to make the story clearer which they should have done the first time. It has happened to Batman vs. Superman, Ghostbusters, and Suicide Squad.
I believe, especially with Batman vs. Superman, that they made the extended editions with the intention to please the fans of the franchise. What I am deathly worried about is studios catching and extended editions of that nature will be a trend by major film studios purely to fix filmmaking errors. There is a strong financial incentive to do it as it could be the defibrillator that boosts their DVD and Blu-ray sales in a dying market. If that is the case, consumers will lose in such a huge way.
There is a strong financial incentive to do it as it could be the defibrillator that boosts their DVD and Blu-ray sales in a dying market. If that is the case, consumers will lose in such a huge way.
Possible Consumer Reactions
If studios decide to take this route (and that isn’t a huge if) what I wonder is how consumers would react to it. There is a multitude of consumer reactions that could happen. I’ll start from the worst possible reaction and end at the best possible reaction
1. Consumers only accept extended editions
If consumers decide to only accept the extended editions of films when they come out on disc or online distribution the cinema is going to really suffer. I can see why people would do that. People could conclude that if the best cut won’t be in cinemas then there would be no point in going there.
I know some online critics on YouTube who has whimsically said “I wonder when the extended edition of this will come out” almost with their eyes rolling. It tells me that people are losing faith with the movie makers and the studios. It also tells me that people perceive the cinematic release of movies as second-rate compared to the redone version.
2. Consumers Fall into Sheep mentality and jump on the bandwagon.
This isn’t as bad as the first scenario as people will still be going to the cinema but it’s not great either. As any business would normally do a lot of things to make a profit, it will not hesitate if consumers decide to watch a deliberately, poorly made movie only to buy the movie when it comes out.
Consumers may feel left out if their friends are talking about the movie before they have seen it. They may watch a poorly made movie to get involved in the conversation. This means that people might pay twice the money for half the enjoyment knowing that what they see in the cinemas isn’t the studio’s best work.
3. Consumer Boycott (or the threat of one)
This scenario is the one I am would look forward to because consumers would have decided they don’t want to be ripped off. Studios would then have to respond quickly to consumers. They will stop the “deleting key scenes in movies to only put them in later” routine.
At the end of the day…
I don’t know what will go down in the future. I am not a fortune teller. I am not saying that studios are undergoing this type of direction but it is certainly possible and it is not as farfetched as it once seemed. I hope that it doesn’t happen. I would like to know what you guys think about this potential issue and if you think it will happen. At least there isn’t a Transformers: Age of Extinction Extended Edition wondering around.