A Call To Action

There is a reason people say “They don’t make great movies anymore” For me, it’s because it has been proven time and again that people like the familiar, which is fine, but it reaches a point to which people watch the same thing over and over again to the point where we watch for the entity and not the story. That is a creative killer.

Hoverever, recently I have seen some blockbuster movies that have squashed the mundane expectations that major film companies have benchmarked themselves for so long. I want this to continue but I don’t have any power to change that. Only the people can.

The last month and a half have been the best period for movies in the last sixteen months of reviewing movies by a country mile. I have had entire months without a single excellent movie (four stars or more). In the last five weeks, I have seen five excellent movies in a row. They are:

1. Spiderman Homecoming
2. Baby Driver
3. Dunkirk
4. War of the Planet of the Apes
5. The Big Sick

For me, to watch two excellent movies in a row is rare. To watch 5 has been unprecedented. To see two movies in a row that have gotten 4.75 stars from me is unreal.

I don’t rate movies on a bell curve. I call it like it is. I was wondering if it was just me and my positivity influencing these unusually high ratings. That is until I saw a video by the Double Toasted Podcast (Who have reviewed movies for a lot longer than I have) and they came to the consensus that this short period was the best period of watching movies they have had in the last several years.

I personally don’t know if this is going to be a recurring pattern but I hope it is. In the last month, these movies have curbed a lot of their vapid, uninspired movie making and have either gone for a stripped back approach, (The Big Sick) a reinvention, (Dunkirk) classic fun, (Spiderman Homecoming and Baby Driver) or a bit of everything (War of the Planet of the Apes)

Each one of these movies is completely different, memorable and engaging in their own way and that is when movies start to hit the stratosphere. To do that, a movie must take its chances to become either a great film or a film that burns to ashes.

If 2016 was any indicator to me, the movie industry was not willing to take that chance. Ultimately, they knew that to protect their investment these businesses they turned to advertising and repeated the same old formulas that get tiresome after awhile. This is where you, the reader, come in.

Movie industries (As well as any other industry) care about the money you make. They (like any other industry) fear it when a wave of people complain about their crappy product. With preview screenings, creative decision-making and statistics by their side, the movie industry listens intently. So it’s up to you to make a response.

I hope people these days want a new twist, something that is different that you don’t expect. It does not have to be a completely original or unheard of idea, but maybe go for a movie that has that’s familiar but a little bit different creatively. The above movies, aside from Dunkirk are not reinventions but old stories told in a new light.

Movie studios will only keep making these excellent movies if you the consumer ask for it. And I am behind that. It is easy to stay in the comfort zone of familiarity in movies but that gets old really fast. My advice: Don’t fear excellence, embrace it. To paraphrase from Field of Dreams “If you demand it: The movie studios will come”

⭐⭐⭐⭐⭐

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