Written by Nelson Cumming
Norm of the North is that movie you find at a Go-Lo or The Reject Shop that only the most desperate parent will buy just to distract the kids for two hours. It will actually sedate them. I honestly believe a nine-year-old will be able to tell the movie is terrible. It is so ineptly made and struggles to tell a single joke properly.
Could you possibly imagine any enthusiasm from a board meeting when the ideas man suggested this:
“We are going to have Rob Schneider play Norm: A twerking polar bear”
That idea was worth 18 million dollars.
I may even consider Norm of the North some twisted form of ironic meta humor. The reason being that I am currently studying for a marketing degree and this movie dabbles on about marketing jargon. The movie talks about approval ratings, statistics, re-postings, legalities and investors. Didn’t everyone involved in this realize this is a kids film?
If you account for the marketing budget (which is normally about the same as the production budget), It’s possible that the film didn’t break even. Part of the marketing campaign was advertising a trailer on Youtube. The trailer has a worse likes percentage than Ghostbusters.
Why is this received so negatively you may ask, well a lot what is wrong with Norm of the North is slapped onto the animation. It is lazily done. The character movements are not naturally smooth and the textures are very basic without much detail to them. It’s like watching a kids TV computer animation. It’s very cheap B-grade looking.
There is also an over reliance of showing popular music and animals and people dancing to it. It served as pure filler that didn’t add anything to the story. It was like the movie was saying “Hey kiddies we know the business-speak can be terribly boring so we are going to entertain you now with more nothing!”
Perhaps another problem is the gags. The gags don’t have much humour in them at all. It goes down to pee and fart jokes that weren’t funny. The filmmakers obviously didn’t think so as they repeated the same unfunny jokes over and over again.
The one and only positive thing about Norm of the North is that it’s material is inherently harmless. Kids won’t be scarred for life and soccer moms won’t complain to classifications board about the movies PG rating. But a lot of adults will see just how aimless the execution is.
At one point, Norm of the North makes a dated Titanic reference and I wrote in my notes “A Titanic reference? That’s because Norm of the North is a sinking ship”. I have not seen a film where the animation was so poor and ineptly made. Watch the trailer and tell me if you have ever seen animation so poorly done on a feature length film that was releases in theaters. I really want to know. -**